“On Wednesdays we wear pink!” That one line from the iconic movie “Mean Girls” inspired a generation – and is now what comes to mind when most people think of the color pink. The color has many associations and stereotypes, including gender identity, Breast Cancer Awareness, and Valentine’s Day, and – of course – the branded color scheme for Victoria’s Secret.
But where did these associations come from? When did the color itself even become popular? We’ve decided to answer your questions about all things pink!
Back in the Middle Ages and the OG’s of fashion were choosing colors to wear pink was low on the popularity chart. The royals preferred darker hues of red, like crimson and oxblood, although pink was beginning to make an appearance in womens’ fashion and art.
In the 18th century, pink became all the rage when it took over the sophisticated clothing of the European court. In the world of art, it became the color of seduction or innocence when worn by women in portraits. By the 19th century, pink ribbons and frills we frequently worn by boys. Yes, you read right, boys! Since men wore red, boys wore pink because, in this time, they were simply considered little men, so a softer version of the manly color was sported by their mini-me.
The color became attributed to civil movements starting in the 1940s. Nazis forced homosexuals to wear a pink triangle during World War II, making it a huge symbolic color for the gay rights movement that is still used today. The pink color label attributed to ladies was fiercely protested during the feminist movement of the 1970s.
Today, pink is everywhere! From men’s polos to abstract art, to rifles, the color is attempting to reach a point of neutrality, but it still remains strongly associated with femininity. It is an active color in women’s and gay rights, and artists have used it to create powerful and moving works.
Now that we have a bit of history, let’s take a look at the designers, celebrities, and artists who have made this color iconic. One of the most popular and influential ladies who made pink the “it” color of the 18th century is Marie Antoinette. Known for her excessive spending when it came to fashion (#jealous), this queen dressed for the part with perfection, aiding in the rising popularity of the color in the royal courts during the 18th century.
Many leading ladies made pink the ultimate color for femininity in the 20th century, including Marilyn Monroe, Audrey Hepburn, Kate Moss, Princess Diana, and Madonna.
The first renowned fashion designer to really solidify pink’s role in the industry was Elsa Schiaparelli, who introduced the world to “shocking pink” in 1937.
Chanel’s 2015 Spring collection, which debuted in Paris during Fashion Week this September, shocked and inspired viewers with a show that mimicked the women’s rights protests of the 1970’s.
Pink was in many of the chic outfits, and the message of the show boasted “feministe mais feminine.” It was a runway performance that is sure to go down in fashion history.
Here are a few 21st century looks that left us awestruck and dying to fill our closets with pink.
Now that you have fallen in love with pink all over again, you must be in dire need for some inspiration on how to incorporate this fun color in interior design!! Or maybe that’s just us… Either way, here are some beautifully designed rooms, ranging from living rooms with a subtle splash of color to closets that went pink crazy.
Want to start doing your own designing? Check out some of our great collections. Start with your color base in the Pink and Grey collection, or move on to Hello Flamingo to get more quirky, or simply go all-out fashionista with the Sex and the City collection.
Are you obsessed with fashion history?? Explore the best archives, historical sites, and more in the Fashion Showroom! Within this collection of over 300 websites, you’ll find fashion from decades past and inspiration from your favorite style icons. What better way to decide who wore pink best? See and compare for yourself!
Design your own room using amazing pink items!